TALE is delivered with the expertise of partners including the University of Essex

The University of Essex is a World-Class Centre of Excellence in Analytics and Data Science, this includes:

  • Business and local government research
  • Social and economic data research
  • Administrative data -sharing knowledge, methods and insight
  • Artificial intelligence
  • Genomics

Website Link

Speakers in the Workshop Programme include Paurav Shukla the Professor of Marketing and the head of the Management & Marketing Group at Essex Business School, University of Essex. His research interests include cross-cultural marketing, comparative consumer behaviour, and marketing in emerging markets with a particular focus on luxury brands. His research highlights the hidden meanings and associations embedded within consumption practices across cultures and offers novel insights for researchers and practitioners